Ninety Ten Market

Ninety Ten Market is our social enterprise committed to breaking the stigma around mental health. We are passionate about sparking meaningful conversations and normalizing the act of seeking help. By offering unique, humorous, and thought-provoking designs, we hope to spark open and honest discussions about mental health and help make those uncomfortable conversations easier to start.

We operate on a 90/10 model, donating 90% of our proceeds to vital mental health programs, while the remaining 10% covers operational costs. Our mission is to create a lasting impact on mental health and wellness by supporting initiatives that promote understanding and community support. Join us in making a difference—your purchase helps fund these important programs and start crucial conversations about mental health.

A Few of Our Favorite Things

  • Ninety Ten Market

    Razorback Tank

  • Coffee Talk Therapy

    Camo Dad Hat

  • Ninety Ten Market

    Steel Water Bottle

When you purchase merchandise at Ninety Ten Market, you’re not just getting unique, quality items – you’re directly supporting mental health initiatives. Proceeds from every sale help fund counseling services for those in need and support outreach and education in schools, businesses, and community events. Your purchase makes a meaningful impact, promoting mental well-being for all.